Combining social data from across your company is a valuable marketing asset
Over the past few years, the use of social media has proliferated within enterprises. The average enterprise class company owns 178 social media accounts, spanning departments from marketing and sales to human resources to legal.
In most of these organizations social media data remains isolated from other enterprise data such as CRM, business intelligence, and market research. As a result, companies are missing out on the more accurate and detailed picture of customers, the marketplace, and their business that integrated data would provide.
This white paper outlines the five steps that can help you successfully integrate your social data, avoid missteps, and derive the most benefit from this critical