In 2013, holiday spending is projected to hit $640 billion, an 11% increase over 2012. The pressure’s on for marketers to win over holiday buyers.
Savvy brand marketers are giving social media a bigger role in their holiday campaign strategies. After all, 97% of shoppers say they’re likely to turn to social media for advice before making a holiday purchase. Social media helps spread the word about seasonal offers, amplifies efforts in other channels, and drive those holiday sales.
This white paper includes 5 proven tactics to plan a successful social media strategy for the holiday season.