3 Reasons Why Call Tracking Matters to Digital Advertisers and Agencies

Marchex

If you are like most advertisers and agencies today, your advertising budget is under greater scrutiny than ever before. Maximizing each advertising dollar is one of your top priorities. If you are only tracking clicks and/or online conversions, you are only getting part of the story – and only realizing part of the potential of your online media buys. Call tracking and analytics enables you to realize the offline results of your online campaigns, improve your overall advertising ROI, and earn more budget to drive greater results for your business.

Download this article to learn about the power of Call Tracking and Analytics and get the inside scoop on how easy it is to leverage those analytics into improved ROI.

Sponsored by Marchex

Marchex, Inc. is a leading mobile and online advertising company that drives millions of consumers to connect with businesses over the phone, delivers the most quality phone calls in the industry, and provides in-depth analysis of those phone calls.

Marchex supports its customers through a unique technology platform that has three primary components: (1) Call Analytics, which powers all of our advertising solutions, and allows partners to leverage data and insights that accurately measure the performance of mobile, online and offline call advertising; (2) Digital Call Marketplace, which connects hundreds of millions of consumer calls to our advertisers annually from a range of mobile and online sources on a Pay For Call basis; and (3) Local Leads, a white-labeled, full-service digital advertising solution for small business resellers that drives quality phone calls and other leads to their small business advertisers.

Related resources: ESS, White Papers.

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