2016 Email Deliverability Guide For Modern Marketers

You need to orchestrate marketing messages that are relevant to preferences and behavior. Getting email delivered to the inbox is critical to this process. If you don’t pay attention to segmentation, dynamic content, and engagement, you will find a majority of your emails ending up in bulk or spam folders. Understanding global differences from country to country is also integral to success. This guide from Oracle covers email deliverability best practices, the ISP landscape, international regulations, and deliverability strategies.

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