2014’s Must-Have Resolutions for Marketers

What are your marketing resolutions for marketing in 2014? If you haven’t nailed them down, it’s time to think about what trends and technologies you should invest in this year.

In 2013, we saw big brands start to weave social elements into their marketing campaigns and use these elements to collect photos, videos, and other content from consumers. In 2014, companies will fully realize the benefits of user-generated content in offering consumer insights, humanizing their brands, and amplifying the reach of their messages.

This white paper outlines 5 must-have marketing resolutions to help you stay ahead of the curve,
embrace marketing trends, and get big results in 2014.

Sponsored by OfferPop

Offerpop's Visual UGC Marketing SaaS platform empowers brands to encourage and leverage user generated content at every stage of the buyer journey, improving marketing performance. Leading brands and agencies use Offerpop’s Visual UGC platform to create campaigns and promotions from a library of templates to inspire the creation of quality UGC, manage and leverage UGC across marketing channels, and build consumer profiles to improve segmentation and targeting. The company is headquartered in New York City, with offices in London.Learn more at http://www.offerpop.com.