2014 State of Marketing

Insights from over 2500 global marketers

In the fall of 2013, ExactTarget surveyed thousands of marketers to learn their top marketing objectives and priorities for 2014. With more than 2,500 responses, they analyzed their insights to give you a current snapshot of the state of marketing.

From lifecycle campaigns to return on investment (ROI), in this white paper you will find timely recommendations to help you plan your marketing efforts for the year ahead.

Sponsored by Exact Target
Exact Target, a leading global provider of on-demand email marketing and one-to-one marketing solutions. The company's software as a service technology provides organizations a single platform to connect with customers via triggered and transactional email, integrated text messaging, voice messaging, landing pages and social media. Supported by collaborative global services teams, ExactTargetís technology integrates with more sales and marketing information systems than any other in the industry, including Salesforce.com, Microsoft Dynamics CRM, Omniture and Webtrends among many others.