Experienced marketers know the importance of measuring marketing activities for planning future campaigns. Comparing results against industry benchmarks further clarifies the data for more informed decision making. This report provides current data to help marketers evaluate their results. If you are a digital marketing agency, use the data to set realistic expectations with your clients and prospects and give them benchmarks to compare their results to.
In this 40-page report you’ll find detail analysis of:
Optify’s annual B2B Marketing Benchmark Report details the performance of the primary sources of traffic to B2B websites. The data points were extracted by analyzing over 62 million visits, 215 million pageviews and 350,000 leads from more than 600 small and medium-sized B2B websites.
The data was collected using Optify’s visitor and lead tracking technology and includes only US based .com sites with 100 to 100,000 monthly visits. The digital channel analysis includes websites with a minimum of 10 visits per traffic source each month.
Sponsored by Optify Optify delivers a simple digital marketing software suite for agencies. Our complete cloud-based software eliminates the need for standalone tools and empowers agency marketers to easily create and manage demand generation programs across multiple websites, nurture prospects, prioritize the best performing programs and streamline reporting of client results – all from one login.
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