10 Things Every Performance Marketer Should Know

In the age of digital marketing, terms like attribution, mobile marketing, and ROI reign supreme. Businesses are constantly looking for new ways to get the most out of their advertising spend, and publishers are on the hunt for the best offers and highest payouts. No doubt—there’s a lot to learn when it comes to success in the performance marketing industry.

To bring you up to speed, this white paper from TUNE details 10 things you need to know about the performance marketing industry.

Sponsored by TUNE
TUNE delivers mobile marketing solutions that help today’s marketers and their partners (including ad networks, tech platforms, demand-side platforms, and others) effectively manage marketing campaigns, engage the right audiences, optimize performance, and win in the market. Accuracy, transparency, and efficiency are critical in marketing, which is why we integrate with and build technologies that power marketers’ agencies, ad networks, and other partners.