By now, every marketer knows they should at least be experimenting with mobile marketing. They know it is about to explode. They know it is critical to the future of their success. Some marketers even know—at least roughly—how to do mobile marketing.
However, research also shows that most mobile marketers still don’t know which tactics are most effective. Nor do they know how to track mobile marketing success (or even what that success really looks like).
This whitepaper will provide mobile marketers with the simplest, best, and most useful mobile marketing tests, experiments, and case studies so you can learn from companies (large and small) that have had success.