PPC campaigns are complex, time-consuming, and can create real headaches the larger they get. At some point, it becomes too unwieldy to manage certain apects by hand.
So when does it make sense to automate — and what aspects of the campaign should you automate?
On August 4, PPC expert Andrew Goodman wil address this topic in the webcast “PPC Campaign Automation: Bid Management, Alerts…the Works!”
This webcast provides a hands-on introduction into PPC campaign automation. He’ll look at how to automate a PPC campaign using rules-based management to govern your bidding process, why it’s important to automate the bidding process, what kinds of rules can be used to streamline a PPC campaign — and much more.
Join us for this practical look at how to manage PPC more efficiently through PPC campaign automation.
PPC Campaign Automation: Bid Management, Alerts…the Works!
Speaker: Andrew Goodman, Page Zero Media
Tuesday, August 4 – 1 PM EDt