Webcasts on Digital Marketing – October lineup

October’s under way, we’ve got plenty going on at Digital Marketing Depot, where digital marketers can find all sorts of resources to sharpen their skills.

Check out what’s on tap for October webinars:

October 7: Webcast

Call Tracking for Local Search: 5 Tips for Optimizing ROI in Today’s Mobile World

Speakers: Greg Sterling, Internet/Mobile Analyst, Search Engine Land; Lisa Raehsler, Founder and Principal Strategist, Big Click Co.

Local searches now drive billions of phone calls to U.S. business each month. True success in local search advertising today requires you to track, score, route, and manage calls the same way you do web conversions. Attend this webinar to learn how to better track your calls — and maximize your marketing ROI in the process.


October 21: Webcast

Influencer Marketing & Authorship for SEO Now

Speakers: Jessica Bowman, Founder and CEO of SEOinhouse; Matt Roberts, Chief Strategy Officer, Linkdex

Find out what it’s important — from an SEO perspective — to develop relationships with ‘topical authorities’ or, better yet, become one yourself. In this webinar, you’ll learn how to use authorship and influencer marketing to drive SEO performance.


October 23: Webcast

Second-Screener, Multi-Screener: How to Engage the Always Addressable Consumer

Speakers: Jim Nail, Forrester Research; Michelle Boockoff-Bajdek, Quaero

With the rise in mobile devices, 49% of US online adults are now ‘always addressable.’ These people are critical to your business: they spend more, are more engaged socially, and are willing to give data in exchange for value. How do you identify them? Join us for this webinar to learn more!


October 30: Webcast

Growing Your Business With Customer Reviews

Speakers:Chris Silver Smith, President, Argent Media; Andrew Shotland, Local (SEO) Consultant, LocalSEOGuide.com; Jonathan Hinz’s, Director, Product Marketing, US., Trust Pilot

Online customer reviews are an form of marketing to incorporate into your business. Find out how implementing a third-party customer review platform will positively impact your branding and SEO efforts while decreasing the marketing cost of conversions up to 70%.