Why Display Matters to Search Marketers & How Search Marketers Can Get Involved

Webcast date: Aug 12, 2010

Speakers:
Jeff Green, CEO, The Trade Desk

Acquisio

This webcast explains the relationship between search advertising and display advertising, and why it is important to engage in both, in order to reach the growing online audiences.

Online advertising has matured to a point where there is a real opportunity for search marketers – by applying search expertise to display advertising.

Because of their already proven success, search marketers play a large role in unlocking offline advertising dollars, especially as they extend many search principles into display. Learn more about how to do this successfully.

Attend this webcast and you will learn:

  • The differences between search advertising and display advertising
  • Why there are significant opportunities for display right now
  • What advertisers can do to develop a successful display advertising strategy
  • 7 Things Search Marketers Should Do in Display so you can go out and do it!

Jeff Green‘s role as the Chief Executive Officer and Founder of The Trade Desk is the culmination of a career spent trying to make media buying more efficient. He started his Internet career while in college working for Microsoft in Technical support. Eventually, he moved to LA to work for a small interactive agency, where he led media buying and operations and managed all vendor relationships. Afterward, he founded a CPA network, eBound Strategies, which was named a top 10 New Company of the year by AdBumb. eBound Strategies technology, which was designed by Jeff, was acquired by Nami Media in 2003. Jeff worked for Nami Media as the VP of operations, and subsequently left to found AdECN – the first true exchange for online advertising.

Sponsored by Acquisio
The leading performance media platform for agencies, Acquisio helps agency marketers buy, track, manage, optimize, retarget, and report on media across all channels—including search, display, and social media. Acquisio provides the industry-leading technology for agencies buying ads on any online channel, helping them handle all tasks associated with performance advertising within an integrated platform. Unlike other solutions, Acquisio hosts its own third-party ad server and employs single tracking functionality across channels, allowing marketers unparalleled conversion and revenue attribution modeling and reporting. Learn more at www.acquisio.com.

Related resources: Advertising, Display, Webcasts.