What makes an ad great? Don’t just keep guessing… prove it!

Date: Oct 23, 2012 1:00 EST (10:00PST)

Speakers:
Matt Van Wagner, President Find me Faster
Dave Schwartz, VP, Client Services and Marketing, DataPop

DataPop

Join us for this webcast and learn the two critical steps to developing perfect ads – creative techniques and conversion analysis. Matt Van Wagner of Find Me Faster and Dave Schwartz of Data Pop will illustrate for us the optimal intersection between creative art and science. It’s not just one or the other — it’s important to understand and apply both in order to drive long term campaign ROI. Also be sure to bring your questions for our experts. We will get to as many questions as we can after the formal presentation – LIVE!

Join us for this webcast and you will learn:

  • The key elements of a great ad
  • Why your current ad testing is not effective
  • How to re-define your success metrics

Dave Schwartz, VP, Client Services and Marketing
Dave leads the client engagement and marketing strategy for DataPop. He joined DataPop after leading Category Development for Local and Automotive at Yahoo!. Prior to Yahoo!, Dave was an Engagement Manager for J.D. Power Consulting, working with leading brands such as Toyota and Acura. David holds an AB/MS in Economics from Stanford and an MBA from UCLA.

Matt Van Wagner, President, Find Me Faster
Matt Van Wagner is a seasoned sales and marketing professional specializing in paid and local search engine marketing strategies for small and medium-sized companies in the United States and Canada. An award-winning speaker whose presentations are usually as entertaining as they are informative.

Sponsored by DataPop
DataPop was founded by a team of ad industry veterans to make marketers' lives easier and give them the technology they need to build ads that people love to click on. DataPop's founders have played critical roles on the teams that led the development of the online ad industry at Overture Services, Yahoo! and DoubleClick. Recognizing the need for a radically new way of creating massive and complex campaigns that take full advantage of the power of online advertising, the DataPop team developed an entirely new ad creation platform.