Join us for this webcast and learn the two critical steps to developing perfect ads – creative techniques and conversion analysis. Matt Van Wagner of Find Me Faster and Dave Schwartz of Data Pop will illustrate for us the optimal intersection between creative art and science. It’s not just one or the other — it’s important to understand and apply both in order to drive long term campaign ROI. Also be sure to bring your questions for our experts. We will get to as many questions as we can after the formal presentation – LIVE!
Join us for this webcast and you will learn:
- The key elements of a great ad
- Why your current ad testing is not effective
- How to re-define your success metrics
Dave Schwartz, VP, Client Services and Marketing
Dave leads the client engagement and marketing strategy for DataPop. He joined DataPop after leading Category Development for Local and Automotive at Yahoo!. Prior to Yahoo!, Dave was an Engagement Manager for J.D. Power Consulting, working with leading brands such as Toyota and Acura. David holds an AB/MS in Economics from Stanford and an MBA from UCLA.
Matt Van Wagner, President, Find Me Faster
Matt Van Wagner is a seasoned sales and marketing professional specializing in paid and local search engine marketing strategies for small and medium-sized companies in the United States and Canada. An award-winning speaker whose presentations are usually as entertaining as they are informative.