Acquire New Customers With Mobile Pay For Call Advertising

Date: Sep 5, 2012 1:00 EST (10:00PST)

Matt Booth, Senior Vice President and Program Director, Interactive Local Media
John Busby, Vice President, Marchex Institute


Did you know that customer phone calls convert at a rate of up to 5x greater than search based leads? And, phone numbers in mobile applications convert to calls 62% of the time versus just 7% on desktop . By leveraging pay for call advertising on multiple mobile media sources combined with call analytics to test and optimize the call program, advertisers can increase inbound customer calls and dramatically lower their user acquisition cost.

This webcast will discuss mobile advertising and how advertisers, using call tracking and analytics, can increase mobile pay for call advertising performance to unlock new revenue opportunities with pay for call programs.

Matt Booth of BIA/Kelsey will give an overview of mobile advertising trends, as well as growth projections. John Busby will discuss practical tactics and tools for capitalizing on the mobile advertising opportunity to generate quality inbound calls from customer prospects and provide customer data to guide decisions.

Attend this webcast and learn:

  • Advertising Agencies: Strategies and tools to drive and measure phone calls from mobile advertising
  • Corporate Advertisers: Trends in mobile advertising and how to leverage them to generate new customers
  • Small-To-Medium Sized Businesses: How to leverage call tracking and analytics to capture inbound phone calls and increase revenue.

Sponsored by Marchex

Marchex, Inc. is a leading mobile and online advertising company that drives millions of consumers to connect with businesses over the phone, delivers the most quality phone calls in the industry, and provides in-depth analysis of those phone calls.

Marchex supports its customers through a unique technology platform that has three primary components: (1) Call Analytics, which powers all of our advertising solutions, and allows partners to leverage data and insights that accurately measure the performance of mobile, online and offline call advertising; (2) Digital Call Marketplace, which connects hundreds of millions of consumer calls to our advertisers annually from a range of mobile and online sources on a Pay For Call basis; and (3) Local Leads, a white-labeled, full-service digital advertising solution for small business resellers that drives quality phone calls and other leads to their small business advertisers.