Your pay-per-click (PPC) advertising campaign is rocking, and all reports point to success. But how do you turn all the data into a meaningful information for your client — or your boss — or the rest of the marketing team that might not have a clue about PPC? Explaining the ins and outs of PPC in plain English isn’t easy.
In this webcast, Alissa Ruehl will demonstrate how to make PPC meaningful to the people you report to, including:
- Relating your raw data to their business goals
- Making your efforts meaningful to PPC novices
- Turning challenges into valuable marketing insight
- Getting other people as excited about your successes as you are
Alissa Ruehl is Manager of Website Effectiveness Consulting at Apogee Search. She is also the Paid Search Editor for SEMJ.org, and is a frequent speaker on webcasts and at search industry conferences.
Sponsored by Acquisio
The leading performance media platform for agencies, Acquisio helps agency marketers buy, track, manage, optimize, retarget, and report on media across all channels—including search, display, and social media.
Acquisio provides the industry-leading technology for agencies buying ads on any online channel, helping them handle all tasks associated with performance advertising within an integrated platform. Unlike other solutions, Acquisio hosts its own third-party ad server and employs single tracking functionality across channels, allowing marketers unparalleled conversion and revenue attribution modeling and reporting. Learn more at www.acquisio.com.
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