Remember when marketers used the image of the funnel to represent the customer buying journey? Well, it’s not that simple anymore. As the search, shop and buy process grows increasingly complex, multiple devices and channels give consumers – and especially travelers – more choices, leading marketers to expand their focus to every phase of the buying cycle.
Join Phocuswright’s director, consumer research, Marcello Gasdia and Marketing Land’s, paid media reporter, Ginny Marvin on Thursday, October 29, 2015, at 1:00 pm EDT, as they explore the customer buyer journey, focusing on the new digital funnel and how successful marketers are adapting to this new behavior.
Moderated by Lorraine Sileo, Phocuswright’s senior vice president, research, this 30-minute presentation will be followed by 15 minutes of Q&A.
This free webinar is produced in partnership with Phocuswright, the leading authority on global travel industry research.