The Value of a Happy Customer: Action steps to a great customer experience

Date: Mar 28, 2017 1:00 EST (10:00PST)

Speakers:
Christine Crandell, President, New Business Strategies
Dayle Hall, VP, Marketing, Lithium

What is the real value of a great customer experience? And once you know, how do you create one?

The answers are here. A Harris Interactive survey recently commissioned by Lithium found that happy customers – those that have a great brand experience – spend up to one-third of their disposable income with those brands. Customers care even more about their brand experiences than about the products themselves. So how do you use this knowledge to make your customers the happy ones?

Join our experts as they provide actionable steps to create an amazing customer experience with your brand. You’ll also hear more results from the groundbreaking Harris/Lithium research with real-world examples from top brands.

Attend this webinar and learn:

  • Why R&D investments don’t always pay off.
  • Why digital has become more important than the in-store experience.
  • How to overcome the disastrous effects of a poor customer experience.

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Sponsored by Lithium

Lithium brings Marketing, Customer Service, and other parts of the organization together with an intelligent design to rally around a better customer experience. You no longer need to choose between standalone tools and manual steps. Teams can plan from the same Omnichannel Calendar, share data-rich customer profiles, and execute better together. Lithium uses data science to help Marketing, Customer Service, and other customer-facing teams collaboratively drive engagement, response times, and business results with a smart platform you will actually use.