What happens when you take a mature PPC campaign and mix it up with some Facebook advertising? How much lift does Facebook really add?
Drawing from a specific case study, Dan Thut of Rocketer will demonstrate how to use Facebook Ads to grow the volume and efficiency of a PPC campaign. Find out why using Facebook Ads solely for direct response is ‘old news’ — and how to successfully leverage Facebook advertising with paid search and other marketing channels.
Attend this webcast and learn:
- How Rocketer delivered a 43.5% improvement in acquisition costs by mixing their PPC and Facebook Ads strategy
- How to set up, track and optimize your Facebook campaign
- More about the ‘halo effect’ from Facebook to Paid Search
Dan Thut is Client Services Director at Rocketer, a Technology and Advertising agency based in Soho, London. Dan began his career 9 years ago on the client-side in the fast paced online entertainment retail sector. Five years later Dan moved agency-side and focuses on how technology can allow Rocketer to maximize new and existing advertising platforms such as the Facebook API and Google Adwords.