The Impact of Facebook on PPC Advertising: A Case Study

Webcast date: Apr 20, 2011

Speakers:
Dan Thut, Rocketer

Acquisio

What happens when you take a mature PPC campaign and mix it up with some Facebook advertising? How much lift does Facebook really add?

Drawing from a specific case study, Dan Thut of Rocketer will demonstrate how to use Facebook Ads to grow the volume and efficiency of a PPC campaign. Find out why using Facebook Ads solely for direct response is ‘old news’ — and how to successfully leverage Facebook advertising with paid search and other marketing channels.

Attend this webcast and learn:

  • How Rocketer delivered a 43.5% improvement in acquisition costs by mixing their PPC and Facebook Ads strategy
  • How to set up, track and optimize your Facebook campaign
  • More about the ‘halo effect’ from Facebook to Paid Search

Dan Thut is Client Services Director at Rocketer, a Technology and Advertising agency based in Soho, London. Dan began his career 9 years ago on the client-side in the fast paced online entertainment retail sector. Five years later Dan moved agency-side and focuses on how technology can allow Rocketer to maximize new and existing advertising platforms such as the Facebook API and Google Adwords.

Sponsored by Acquisio
The leading performance media platform for agencies, Acquisio helps agency marketers buy, track, manage, optimize, retarget, and report on media across all channels—including search, display, and social media. Acquisio provides the industry-leading technology for agencies buying ads on any online channel, helping them handle all tasks associated with performance advertising within an integrated platform. Unlike other solutions, Acquisio hosts its own third-party ad server and employs single tracking functionality across channels, allowing marketers unparalleled conversion and revenue attribution modeling and reporting. Learn more at www.acquisio.com.

Related resources: Facebook, Social Media, Webcasts.

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