Product Listing Ads (PLAs) across desktop and mobile have taken the majority of retailers’ budgets and are driving search advertising growth. But mastering Google Shopping campaigns requires more than just a basic understanding of bid management and product feeds. You need to engage shoppers with a richer, more intuitive search experience by aligning product titles with shopper intent and leveraging semantic signals to improve impression share.
Join us in a forward-looking discussion of new Google Shopping strategies that will help you capture new customers, improve your brand relevance, and maximize your approach to online retail.
Attend this webinar and learn:
- Why Google Shopping remains a “value-buy” for digital marketers.
- Ways to use custom labels to address seasonality, AdWords performance, and new products.
- How to leverage geography, pricing, and inventory data to enhance campaign results.