Tailor your digital marketing to increase online conversions

Date: Mar 27, 2013 1:00 EST (10:00PST)

Speakers:
Chris Sherman, Executive Editor, Search Engine Land
Jen Dorre, COO, Sycara
Tina Hodson, Conn's Digital Marketing Consultant
Mike Corak, SVP Integrated Digital Strategies, ethology

ethology

Integrate your digital marketing program to increase online and at store conversions.
Learn how to create a digital marketing program that will improve online conversions, while attracting attention to your retail stores.

Join Digital Marketing Depot and top in-house marketing, ad agency and search technology executives to learn successful integration techniques to deliver better online performance. We will start with Tina Hodson, representing Conn’s – a leading home furnishing retailer. She will show us how they are acquiring new customers, and enhancing its digital efforts with local search, advanced analytics and content expansion by integrating their overall digital marketing strategy.

Mike Corak and Jen Dorre – top executives from a full-service digital agency and a local search software firm will share insights on the importance of an integrated digital marketing strategy that uses content development, online customer activation, and local search.

Attendees of this webcast will take away:

  • a clear understanding of the power of integrating all digital marketing tactics/channels for better online performance
  • a strategy for using local search and technology to bolster a retailer’s overall sales performance
  • proven techniques that deliver better online performance

Sponsored by ethology
ethology is the integrated digital marketing agency for evolving consumer brands. Our staff of ethologists are consumerists at heart and integrationists in practice. We are experts at integrated digital marketing strategy and planning, research, seo, ppc, display, social media management, email marketing, content strategy and development, analytics, web development, and creative.

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