You’ve signed up for LinkedIn, created a profile on Facebook, and joined Twitter. Now what?

Everyone’s talking about how social networking is a great way to build brand loyalty, increase customer service and drive more traffic. But how? Not only must you learn how to build a profile and engage with other users – you’ve got to incorporate these sites into your existing marketing activities. Who has the time to follow all these sites? Does it really pay off?

This webcast provides an introduction to social networking – which sites are out there, how you use them, and how to figure out what makes the most sense for your business.

Search Engine Land Features Editor Vanessa Fox will provide and overview, followed by a question and answer session with the audience.

She’ll talk about:

• How to create a profile
• How to engage with your customers on social networking sites
• When social networking makes marketing sense – and when it doesn’t