Social Media – Risk or Reward for Your Brand?

Date: Sep 22, 2015 1:00 EST (10:00PST)

Speakers:
Casey Hall, Social Media Marketing Lead, Thomson Reuters
Devin Redmond, VP/GM Social Media Security and Compliance, Proofpoint, Inc.

ProofPoint

With social media hacks increasing in frequency and severity, all organizations need help managing social media risk. Whether it’s an innocent but inappropriate posting by an intern, or a sophisticated hack into your passwords – all brands face some level of social media risk.

What if you could dramatically decrease the risk to your accounts, so you can continue to reap the enormous economic benefits of investment in social media for your brand? Social Risk and Compliance (SRC), is an emerging essential trend to mitigate risk and adhere to regulatory requirements.

Join Devin Redmond and Casey Hall as they explain how you can enhance control and oversight into your accounts, while simultaneously improving social media engagement.

You’ll learn:

  • How to engage large sets of users and build out your communities, while still maintaining quality control
  • About social media protection and compliance solutions that will help you identify and stop account hacks
  • Why security will protect your brand’s reputation — and increase ROI on your social media investment

Devin Redmond VP/GM Social Media Security and Compliance, Proofpoint, Inc. is a seasoned marketing executive and product planner with over 19 years of experience in public and private companies, Devin is passionate about leveraging technology to address the security, measurement, and management challenges organizations face in today’s cloud, mobile, and social environments.

Casey Hall leads social media strategy and implementation for the Legal business unit of Thomson Reuters. This includes strategizing and directing the creation of thought leadership content for legal professionals, achieved primarily by leveraging internal legal experts and providing training and support to facilitate employee engagement.

Sponsored by ProofPoint

Proofpoint Inc. (NASDAQ:PFPT) is a leading next-generation security and compliance company that provides cloud-based solutions for comprehensive threat protection, incident response, secure communications, social media and mobile security, compliance, archiving, and governance. Organizations around the world depend on Proofpoint's expertise, patented technologies, and on-demand delivery system. Proofpoint protects against phishing, malware, and spam, while safeguarding privacy, encrypting sensitive information, and archiving and governing messages and critical enterprise information. More information is available at www.proofpoint.com.

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