B2B marketers need to take a strategic approach to their SEO efforts to achieve optimal and sustainable results. This webinar will give them a roadmap to follow to ensure that their SEO program is well thought out and executed effectively.
This webcast will cover how to:
- define business goals and search personas
- conduct keyword research in a strategic manner
- develop content that aligns with goals and personas
- follow SEO best practices for content optimization
- boost rank and traffic through safe link building and promotional strategies
- measure results and translate findings into actions that improve campaign performance
Who should attend?
Any professional B2B marketer whose job it is to drive traffic and leads from organic search. There is something in the webinar for seasoned SEO veterans, those just learning the ropes and marketing executives who want to understand how SEO can be used strategically to drive traffic and leads. All attendees will get Optify’s SEO roadmap for B2B marketersóan interactive roadmap that will act as a guide to their real world SEO journey, as well as navigating them through an SEO kit containing Optify’s B2B marketer’s roadmap to SEO success.
Sponsored by Optify
Optify delivers an integrated top-of-the-funnel solution for mar-keters responsible for fueling their company's growth. Optify helps professional B2B marketers reach more buyers and gen-erate more demand for their products or services month-after-month.
The Optify Inbound Marketing Software Suite brings together the enterprise-class SEO, social marketing, website analytics and tools that B2B marketers need to increase awareness of their business, influence buyers across social networks, and engage with prospects at the earliest point of their buyer's journey.
