Search Engine Optimization (SEO) has become an integral part of any online marketing strategy, large or small. This webcast focuses on SEO in large organizations, addressing the issues that come with managing SEO across multiple sites and organizational divisions.

SEO expert Bruce Clay will talk about what goes into a successful SEO campaign for large organizations. He’ll discuss how to establish reasonable expectations, how to track ROI, and how to recognize when your campaign may need help. What should you expect in the first year of a campaign? How can you measure success and demonstrate positive ROI? What’s the best way to lobby upper management for support? Bruce will provide case-study examples of success. He will follow the presentation with a Q+A session with the audience.

Attend this webcast and learn:

• How to integrate SEO within a large organization’s marketing efforts
• How to set realistic expectations — and how to track the ROI
• What to do to achieve maximum buy-in
• When to recognize it’s time to outsource all or part of your SEO campaign

Bruce Clay is a recognized leader in search marketing and is a Wikipedia Notable SEO. He is on the Board of Directors of SEMPO, is a principal Editor and Speaker for SEMJ.org, and is a frequent speaker at industry events such as ad:tech, PubCon, and Search Marketing Expo. He co-authored “Search Engine Optimization All-in-One for Dummies.”

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