The world of search is constantly evolving in every market place and travel is no exception. Understanding the intricacies of search and planning for the future is a necessity for success in today’s online travel world.
Join us for an overview of how consumers are searching for travel. PhoCusWright will start us off with new consumer search data illustrating the current “social” and “mobile” trends in travel search. Then we will follow with Elisabeth Osmeloski, who will share some hands on tactics with “social” and “mobile” that are essential for the travel search marketer’s success.
Attend this webcast and learn:
- The latest trends effecting online travel marketers
- An overview of how consumers are searching for travel
- How travelers are using “social” and “mobile” for search
- How to handle common issues that travel marketers need to succeed
- How to exploit “social” and “mobile” to improve your search marketing success
Elisabeth Osmeloski, President at SLCSEM.org – SLC Utah Professional Search Marketing Association, Executive Features Editor at Search Engine Land. Elisabeth is a Web marketing professional with over 10 years of experience in SEO, SEM, social media and online PR, with a passion for online community management and content development / copy writing for search engine optimization.
She has experience as a travel writer, and focuses on consulting and freelance efforts in the travel and tourism industry, as well as crossover to luxury, leisure and lifestyle based products and services.
Carroll Rheem, Sr. Director, Research at PhoCusWright Inc.
Carroll leads PhoCusWright’s consumer research practice, contributing articles, reports and webinars as well as spearheading Special Projects and custom client engagements. Since joining PhoCusWright in 2008, she has launched PhoCusWright’s Consumer Travel Report series and has worked to establish PhoCusWright as the research authority on how consumers around the world make travel decisions. As an industry expert, she is a sought after speaker and is quoted frequently in trade and consumer media outlets.