The most successful digital marketing campaigns usually have one thing in common: an understanding of the target audience– how they behave, how they interact with digital channels — how to ultimately reach that target demographic with a compelling message.
This webcast will present recent research on online consumer behavior, highlighting variations among demographic groups. We’ll cover the differences between how consumers search and how they buy — and what you can do with this data to improve your search marketing campaign and reach your target customer.
Our panel will consist of expert researchers and search marketers.
Attend this webcast and learn:
- How to engage, influence and close the loop with various consumer groups – from women and men, teens and Gen X, and the gay community
- What to do – and what not to do – with targeted search messaging
- Why placement, frequency and messaging can result in vastly different results depending on the demographic
Sponsored by Range Online Media
Range Online Media is a leading search and interactive marketing agency that delivers measurable success through comprehensive, online marketing services, including paid search marketing, search engine optimization (SEO), online media placement and social media, strategic planning, performance optimization and more. Range currently offers strategic leadership and campaign management services to GAP, Neiman Marcus, Bergdorf Goodman, Accor Hotels North America, L'Occitane en Provence, The Container Store, Godiva, Burberry, Wyndham Hotels & Resorts and many other smart clients. We were proud to have been named to the 2007 and 2008 top 25 search marketing agencies in America by AdAge and to Inc. Magazine's Inc. 5,000 list of fastest growing private companies in 2007 and 2008. Range has also received the highest average client satisfaction rating in the paid search industry by Jupiter Research for the last four consecutive years. Range is headquartered in Texas and has offices in New York and Utah. Please visit our website at www.RangeOnlineMedia.com.
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