Search marketers have learned quickly — social media is important. Not just for building community and extending your brand, but for influencing and enhancing search results. Understanding how Facebook, Twitter and other social sits affect rankings is just the beginning. As Google and other search engines adjust their algorithms to pick up social media signals, marketers need to understand what those signals are.

In this webcast, we’ll explore how search and social interact, what marketers are doing to leverage the two, and how to maximize your return on both.

Greg Finn, contributor to Search Engine Land, will discuss how to build buzz on social media so that it’s picked up by the search engines. He’ll talk about how to apply SEO tactics to Facebook pages, and why it’s SEO is an important part of social media strategy.

Horst Joepen will follow with a discussion of how to measure and evaluate the success of your social media efforts.

Greg Finn is the CMO of Cypress North, a search marketing agency. He is a regular contributor to Search Engine Land.

Horst Joepen is responsible for general management and strategy at Searchmetrics, the leading vendor of integrated search analytics software worldwide. With a broad background in internet and software technology, he is a successful software entrepreneur in online marketing, CRM and IT security markets. Dr. Joepen and the Searchmetrics team pioneered the search analytics market in 2007 and continue to innovate with the company’s proprietary Search Performance Index, which was most commonly referenced during the 2011 Google algorithm updates. Dr. Joepen has been quoted in leading newspapers such as The New York Times, Le Monde and The Guardian and is the author of numerous IT publications. He speaks frequently about SEO tools and trends at search marketing events around the world.