In this webcast, PPC expert David Szetela will explore how to use re-targeting across multiple networks. He’ll talk about what re-targeting is, and what types of retargeting options exist for online marketers. He’ll also discuss how your attribution management strategy will have an impact on your overall bid strategy.
Re-targeting (also called re-marketing) has become and increasingly popular tool for online advertisers to maximize conversions and improve overall ROI.
Attend this webcast and learn:
- Different ways to re-target &emdash; from keyword to creative to website
- How to leverage ad copy, design and landing pages for re-targeting
- Why it’s important to segment your site visitors into categories
- The impact of attribution management on your ultimate bid strategies
David Szetela is Owner and CEO of Clix Marketing. He is the author of two books on PPC advertising, is the host of the popular weekly radio show PPC Rockstars, and is a regular speaker at industry conferences.
Sponsored by Acquisio
The leading performance media platform for agencies, Acquisio helps agency marketers buy, track, manage, optimize, retarget, and report on media across all channels—including search, display, and social media.
Acquisio provides the industry-leading technology for agencies buying ads on any online channel, helping them handle all tasks associated with performance advertising within an integrated platform. Unlike other solutions, Acquisio hosts its own third-party ad server and employs single tracking functionality across channels, allowing marketers unparalleled conversion and revenue attribution modeling and reporting. Learn more at www.acquisio.com.
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