PPC Planning for Retail, 2012: Ready, Set, Grow!

Webcast date: Dec 1, 2011

Speakers:
Joseph Kerschbaum, Clix Marketing
Thi Thumasathit, Adchemy

Adchemy

As 2011 winds down, it’s time to take stock of PPC plans for 2012. With continued pressure from other marketing channels, is your paid search campaign on target for growth in 2012?

This webcast will focus on what retailers and managers of large PPC campaigns can do to ensure successful PPC growth in 2012. We’ll look at current best practices in PPC — from covering product catalogs with longtail keywords, to understanding when to automate — that will help you create growth opportunities in PPC.

Attend this webcast and learn:

  • how to build a scalable PPC campaign
  • why the longtail keywords are key
  • what to do post-holiday season to jumpstart your 2012 campaign

Joseph Kerschbaum is Vice President at Clix Marketing, a PPC agency. He is the co-author of Pay-per-click Marketing an Hour a Day (2010, Wiley/Sybex.)

Thi Thumasathit is an online advertising veteran with experience in comparison shopping, lead generation and interactive marketing. Prior to Adchemy, he was the director of product management at NexTag, where he was responsible for all lead generation services.

Sponsored by Adchemy
Adchemy is an advertising technology company that helps advertisers leverage consumer intent to create more effective digital advertising experiences. Adchemy IntentMapTM technology radically simplifies advertisers’ paid search campaigns and makes them more scalable, relevant, and profitable. Listed by The Wall Street Journal as one of the top 50 venture-backed companies in the U.S. in 2010, Adchemy is a rapidly growing Silicon Valley company backed by Accenture, August Capital, Mayfield Fund, and Microsoft. Visit us at www.adchemy.com.

Related resources: eCommerce, PPC, Search Marketing, Webcasts.

DMD Content Agreement:

I acknowledge and agree that the information I provided may be shared with the sponsors and producers of the Content. I agree that I may be contacted by the sponsors and/or producers. The information that I have provided in registering for this Content is true and correct. Content presented is the property of Third Door Media, Inc. The content may not be copied, modified, reproduced, transmitted, posted or distributed without prior written permission of Third Door Media, Inc. All rights not expressly granted are reserved. Unauthorized use of the Content may violate copyright, trademark and other applicable laws. Third Door Media Content contains information from sources believed to be reliable, but Third Door Media does not guarantee the accuracy of such information and expressly disclaims all warranties as to the accuracy, completeness or adequacy of such information. Third Door Media, Inc., makes no warranty that the information will meet your requirements or that the information will be available on an uninterrupted, timely, secure, or error-free basis.