PPC Negative Keywords: Maximizing the Positive Effect

Webcast date: Oct 13, 2009

Speakers:
Ken Jurina, CEO, Epiar, Inc.

Marin Software

This webcast looks at negative keywords — what they are, why they are important, and how you can build a list of negative keywords that will help reduce costs and increase your Quality Score. Ken Jurina, a leading authority on negative keywords, will provide an overview as well as case studies demonstrating companies saving up to 40% on PPC spend via the use of a maximized negative keywords list in their PPC campaign strategy.

While most online marketers are diligent in creating a keyword list for SEO, many overlook the power of negative keywords. Negative keywords are those terms for which you don’t want your ads to appear in search engine results. When used correctly, negative keywords can filter out useless clicks and impressions, reducing overall costs and increasing the ROI of a paid search campaign.

You’ll learn:

  • What is a negative keyword?
  • How to generate an in-depth negative keyword list
  • How to maximize the benefit of negative keywords in your PPC campaign

Ken Jurina is CEO of Epiar, Inc., an internet marketing and SEO firm in Edmonton, Canada. He is a frequent speaker at industry events and is an active member in SEMPO.org.

Sponsored by Marin Software
This webcast is sponsored by Marin Software. Founded in April 2006 by search marketers and software experts, Marin Software provides an enterprise-class paid search management application for advertisers and agencies. Combining power and ease-of-use, Marin Search Marketer™ addresses the workflow, analysis and optimization needs of professional search marketers, saving time and improving financial performance. Marin Search Marketer enables: cross-publisher campaign management; built-in keyword generation and submission; flexible bid optimization; and interactive, business-level analytics. Marin deploys in a day, with no up-front fees and pay-as-you-go pricing. For qualified prospects, Marin offers a 30-day, full-featured free trial and is designed for those who are spending $50,000 and more monthly on paid search. For more information and to arrange a demo, please go to www.marinsoftware.com.

Related resources: PPC, Search Marketing, Webcasts.