An effective PPC content campaign can vastly improve conversions, increase your overall search, and bring more people into your buying funnel. But content networks are much different than search. To succeed in PPC these days, you need to understand the difference.
In this webcast, PPC expert Brad Geddes explains how to mine the content networks successfully, to improve your overall conversion.
He will discuss:
- How to organize your content and placement campaigns
- How to choose effective content network keywords
- How to use placement reports and targeted placement to increase visibility
- A step-by-step workflow to optimize your content campaigns
If you are actively involved in PPC campaigns, find out why content networks and placement targeting are becoming an increasing important part of the game.
Brad Geddes is the Founder of bgTheory, a company dedicated to PPC education & training; a regular blogger, twitterer, presenter for AdWords Seminars, and a frequent conference speaker. He contributes regularly to the “Paid Search” column at Search Engine Land.
Sponsored by Marin Software
This webcast is sponsored by Marin Software. Founded in April 2006 by search marketers and software experts, Marin Software provides an enterprise-class paid search management application for advertisers and agencies. Combining power and ease-of-use, Marin Search Marketer™ addresses the workflow, analysis and optimization needs of professional search marketers, saving time and improving financial performance. Marin Search Marketer enables: cross-publisher campaign management; built-in keyword generation and submission; flexible bid optimization; and interactive, business-level analytics. Marin deploys in a day, with no up-front fees and pay-as-you-go pricing. For qualified prospects, Marin offers a 30-day, full-featured free trial and is designed for those who are spending $50,000 and more monthly on paid search. For more information and to arrange a demo, please go to www.marinsoftware.com.
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