PPC Advertising and Geo-Targeting

Webcast date: Nov 12, 2009

Speakers:
Dan Soha, CEO, Five Mill, Inc.

Marin Software

PPC advertisers use geographical targeting to create more focused and targeted advertising campaigns. By limiting the geographic target, you can increase the efficiency of your advertising campaign, cut costs and increase conversion rates and ROI.

In this webcast, we’ll look at some advance tips and tactics for using geo-targeting in your PPC advertising campaign. Find out how, why, and when to use geo-targeting in your paid search campaigns.

You’ll learn:

  • how to maximize geo-targeting with keywords
  • how to geo-target by physical location
  • how to use geo-targeting to outbid your competitors
  • differences in geo-targeting among the main search engines

Dan Soha is CEO of Five Mill, Inc, a San Francisco-based search marketing firm. He has developed innovative techniques that draw not only on his skills in marketing and advertising, but also on his academic background in the field of Algorithm Theory. As the Principal and SEM Specialist of Five Mill, he provides his expertise along with custom-tailored SEM strategies to clients in such varied fields as lead aggregation, retail, broker, brand advertisement, and more.

Sponsored by Marin Software
This webcast is sponsored by Marin Software. Founded in April 2006 by search marketers and software experts, Marin Software provides an enterprise-class paid search management application for advertisers and agencies. Combining power and ease-of-use, Marin Search Marketer™ addresses the workflow, analysis and optimization needs of professional search marketers, saving time and improving financial performance. Marin Search Marketer enables: cross-publisher campaign management; built-in keyword generation and submission; flexible bid optimization; and interactive, business-level analytics. Marin deploys in a day, with no up-front fees and pay-as-you-go pricing. For qualified prospects, Marin offers a 30-day, full-featured free trial and is designed for those who are spending $50,000 and more monthly on paid search. For more information and to arrange a demo, please go to www.marinsoftware.com.

Related resources: PPC, Search Marketing, Webcasts.