Testing and optimization offer multiple benefits: in addition to improving your bottom line, you’ll gain a leg up on the competition, according to JupiterResearch fully 60% of all search marketers aren’t doing any testing at all, and those that are testing often use simple, ineffective methods.
Your approach to testing and optimizing paid search campaigns should be systematic and carefully planned. Key points that will be considered in this webcast include:
- What you should test and how much is too much?
- A/B vs. multivariate testing – which is right for you?
- The importance of audience segmentation and how to target different user needs
- Beyond ads: optimizing the “landing experience”
- Why automated tools are key to this process
Chris Sherman is Executive Editor of Search Engine Land.
Sponsored by iProspect
iProspect is a leading global digital performance agency. The company helps many of the world’s most successful brands maximize their online marketing ROI through paid search, social media strategy, search engine optimization, display media, comparison shopping engines, conversion optimization, mobile marketing and attribution modeling and management, research, and other related services. The agency, which is part of Aegis Media, has received numerous industry awards including: Internet Retailer’s Top 500 List in 2009, 2010 and 2011, the 2010 ClickZ Connected Marketing Award for Best Use of Search Engine Marketing; The 2009 Search Engine Strategies Award for Best Social Media Marketing Campaign; The 2009 Search Engine Strategies Award for Best Use of Local Search. With US offices in Boston, New York, Chicago, San Francisco, Dallas-Fort Worth, and around the globe, iProspect can be contacted at 1-800-522-1152, or by visiting www.iprospect.com.
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