Gone are the days when mobile advertising would be considered “experimental.” It seems everyone you know has a smart phone or some sort of tablet. Most important- more and more people are making purchase decisions solely with mobile devices. That makes advertising on those devices an integral component to successful marketing campaigns.
What are the trends in mobile search today? How can marketers determine ROI when the result of a mobile click may be an offline conversion? Can and should mobile and PC campaigns work together?
Join us for this webcast and you will learn:
- Current trends in Mobile search campaigns—tablet- vs- smartphones -vs -PC’s
- The importance and role of calls and in-store visits in mobile search conversions
- The role of mobile devices in the new, more complex multi-channel purchase process
- Optimize mobile search campaigns for specific mobile devices
- Optimize user experience
- How to track to increase conversions
– Greg Sterling, Search Engine Land
Contributing editor Greg Sterling writes a personal blog Screenwerk, examining the world of media and local advertising. He also writes about the mobile internet at Internet2Go. His consulting firm, Sterling Market Intelligence, conducts research on the impact of the internet and digital media on offline consumer behavior.
Previously, Sterling was an analyst for BIA/Kelsey. He also worked at TechTV and was part of the founding editorial team at AllBusiness.com. Prior to AllBusiness, Sterling was a practicing attorney in San Francisco.
Gagan Kanwar, Dir of Partnerships and Business Development at Marin
As the Director of Partnerships and Research at Marin Software, Gagan Kanwar drives data analytics, benchmarking and partnership strategies for Marin Software. His research reports on paid-search trends, mobile advertising, and social media have been featured in publications ranging from the Wall Street Journal to Forbes Magazine. Gagan regularly speaks at a number of digital advertising conferences such as SES, Yahoo Search and Bing Advertising Forums and Citibank Investment Conferences. Prior to Marin, Gagan spent seven years at Convio, where he helped build a business around leveraging web technologies to help nonprofits achieve their mission.