Mobile Search Advertising: Best Practices

Webcast date: May 17, 2011

Speakers:
Kerri Smith, Senior Innovation Lead, Mobile, iProspect

Marin Software

How do you build and manage a successful mobile search advertising campaign? In this webcast, we’ll look at how to effectively build and manage a mobile search marketing campaign as well as considerations for tracking your efforts. We’ll also explore the advantages of not waiting for your mobile site to go live. While this is an important piece for a long-term mobile strategy, it doesn’t have to be a roadblock for getting started.

She’ll include a case study that demonstrates how one mobile campaign produced an increase in click-through rates and decrease in cost per click as well as an example of connecting online to offline efforts.

Attend this webcast and learn:

  • Best practice ‘basics’ for mobile ad campaigns
  • Difference in keyword strategy between mobile ads and PPC ads
  • How to leverage your PPC knowledge for success in mobile
  • Top things to know about tracking in mobile
  • How to use your HTML site to guide your msite creation

Kerri Smith is Senior Innovation Lead, Mobile, at iProspect. Previously, she managed mobile Marketing campaigns for Mango Mobile. She currently leads innovative campaigns at iProspect, using her integrated media and search experience for clients such as Gap, Inc. Kerri is a frequent speaker at industry events.

Sponsored by Marin Software
This webcast is sponsored by Marin Software. Founded in April 2006 by search marketers and software experts, Marin Software provides an enterprise-class paid search management application for advertisers and agencies. Combining power and ease-of-use, Marin Search Marketer™ addresses the workflow, analysis and optimization needs of professional search marketers, saving time and improving financial performance. Marin Search Marketer enables: cross-publisher campaign management; built-in keyword generation and submission; flexible bid optimization; and interactive, business-level analytics. Marin deploys in a day, with no up-front fees and pay-as-you-go pricing. For qualified prospects, Marin offers a 30-day, full-featured free trial and is designed for those who are spending $50,000 and more monthly on paid search. For more information and to arrange a demo, please go to www.marinsoftware.com.

Related resources: Mobile, Webcasts.

DMD Content Agreement:

I acknowledge and agree that the information I provided may be shared with the sponsors and producers of the Content. I agree that I may be contacted by the sponsors and/or producers. The information that I have provided in registering for this Content is true and correct. Content presented is the property of Third Door Media, Inc. The content may not be copied, modified, reproduced, transmitted, posted or distributed without prior written permission of Third Door Media, Inc. All rights not expressly granted are reserved. Unauthorized use of the Content may violate copyright, trademark and other applicable laws. Third Door Media Content contains information from sources believed to be reliable, but Third Door Media does not guarantee the accuracy of such information and expressly disclaims all warranties as to the accuracy, completeness or adequacy of such information. Third Door Media, Inc., makes no warranty that the information will meet your requirements or that the information will be available on an uninterrupted, timely, secure, or error-free basis.