In the past few months, Google has announced several important changes to its algorithms, from changes in encryption to rich snippets, from an emphasis on fresh content to a change in how paid search ads are displayed.

Social media is rocking our world. You’ve set up your site with your social media accounts – now what?

Jill Whalen a pioneer in search engine optimization is going to explain how you can more accurately measure social media marketing efforts by using tracking links to create “campaigns” in Web Analytics.

Horst Joepen will follow with a discussion of how to evaluate the success of your social media efforts.

In this webcast you will learn how to prove a true return on your social media investments. This webcast will look at emerging social media analytics methods and some tools available to measure ROI and performance of social media activities.

Join us for this webcast and learn:

• What to tag
• How to tag
• Where to find report data
• How to interpret and make use of the data
• Understanding Conversions when using Social Media

Jill Whalen is a pioneer in search engine optimization, beginning in the field in the early 1990s and founding High Rankings in 1995. The company is committed to helping small to mid-sized businesses understand and implement techniques that maximize the potential of their websites, so that these organizations can fulfill their mission, meet the needs of their stakeholders and contribute as worthwhile members of the Internet community.

Horst Joepen is responsible for general management and strategy at Searchmetrics, the leading vendor of integrated search analytics software worldwide. With a broad background in internet and software technology, he is a successful software entrepreneur in online marketing, CRM and IT security markets. Dr. Joepen and the Searchmetrics team pioneered the search analytics market in 2007 and continue to innovate with the companyís proprietary Search Performance Index, which was most commonly referenced during the 2011 Google algorithm updates. Dr. Joepen has been quoted in leading newspapers such as The New York Times, Le Monde and The Guardian and is the author of numerous IT publications. He speaks frequently about SEO tools and trends at search marketing events around the world.