This webcast focuses on what every PPC campaign manager in the UK must know in order to run an effective PPC campaign. From setting an effective strategy and achievable ROI, to managing a complicated campaign across multiple languages and countries, Andy Atkins-Krüger reveals what goes into an effective international paid search campaign.

He’ll also discuss:

• Google Adwords in Europe — latest updates
• Multi-lingual and cross-country campaigns
• When to recognize it’s time to automate your PPC campaign

Andy Atkins-Krüger has more than 20 years experience in international marketing and is a recognized authority on international search. In 2002, after 5 years as its client, Andy bought the agency WebCertain. WebCertain has been operating multilingual search marketing campaigns for over 12 years and is one of very few agencies which only deal with international campaigns. Andy is a contributor to the Search Engine Land column “Multi-National Search,” and he is Managing Editor of multilingualsearch.com. He is a frequent speaker at industry conferences, and is the chair of the International Search Summit, which recently announced its partnership with the Search Marketing Expo conference series.