Ten years ago, local listings were relatively easy – businesses could target Yellow Pages and local classifieds. Today, businesses can claim their local territory online through a wide range of free online listings — including local search engines, lnternet Yellow Pages, city guides, local social networks, and more.

As consumers become more sophisticated searching for local businesses, accurate online local listings are a more critical part of any successful online marketing strategy. The possibilities are many, and the opportunities huge — but how do businesses keep up with free online local listings? How do you update and correct data that may be syndicated across multiple sources?

In this webcast, industry analyst Matt Booth from the Kelsey Group will cover

• the current state of the local search markets, including recent industry research
• how consumers are searching at the local level
• how the role of free local listings is evolving
• how free online listings work
• how to find the source of your listings
• how to update, correct, and maintain your listings.

Bryan Simkins of FedEx will present an illustrative case study.

Who should attend this webcast: Any businesses — from national chains with local presence, to mom-and-pop retailers — who want to understand more about local search marketing and the role that local listings play in a successful online marketing campaign.