Link-building is a key component of a successful online public relations strategy. Do it well and your website or content will rank high in the search engine results. Do it poorly and you may never be found.

Links and link optimization matter more than ever, and to understand the ‘how’ and ‘why,’ it’s also important to understand how search engine optimization (SEO) and social media impact link-building campaigns.

In this webcast, linking strategies expert Eric Ward will discuss the role that public relations professionals should play in overall company linking strategies, and what you need to know about linking in order to run a successful online public relations campaign.

Find out why some links can have a dramatic effect on direct traffic or organic search results, while others may have not impact at all.

Key topics of discussion will include:

• Link popularity defined for public relations
• Best practices for building quality links
• What should a press release look like in 2010?
• Purposeful Social Linking Tips

Eric Ward is recognized as the web’s foremost expert on content linking strategies. Involved in online marketing since 1993, Eric founded the first Web-based public relations and web promotion services, NetPOST and URLwire, in 1994. His company was the online publicist for Amazon.com Books debut. Eric writes the LinkWeek column for Search Engine Land, and has written for Web Marketing Today, ClickZ, MarketingProfs, and Ad Age Magazine. He is a frequent speaker at industry conferences such as SMX East, and his clients include PBS.org, Warner Bros., The Discovery Channel, National Geographic, The New York Times, TVGuide.com, and Weather.com. In 2009 he was one of 25 people profiled in Online Marketing Heroes (Wiley.)