Leveraging Demand-Side Platforms and Data Management Platforms

Webcast date: Dec 1, 2010

Speakers:
Camille Ip, Client Services Manager, iProspect / Range Online Media
Vural Cifci, Director of Search & Acquisition, Walgreens Co.

iProspect

The recent growth in ad exchanges has resulted in a new tool to manage multiple ad exchange accounts — the Demand Side Platform. Media buying and management of advertising exchange inventory via these DSPs has been quickly growing, presenting opportunities as well as resource challenges.

As a result of the DSPs, advertisers also need better data management platforms –for improved targeting and display delivery.

This webcast will look at how advertisers and marketers can leverage these new technologies of demand side platforms and data management platforms.

Camille Ip, Client Services Manager at Range Online Media, an iProspect company, will provide a strategic overview of the value of these platforms and how to use them to improve performance and increase ROI. Attend this webcast and learn:

  • How do you identify the value and fit of DSPs and data management platforms for your brand?
  • What is the value of these platforms for your brand initiatives?
  • Are these needed and how can these be leveraged?

Camille Ip is Client Services Manager for Range Online Media, Camille Ip leads digital strategy for major ecommerce brands, successfully growing their business through multichannel expansion of paid search, display media, social media, mobile and shopping feeds. Her work extends across travel, online education and retail verticals.

Camille serves as a strategic lead in display media development at Range/iProspect, driving education and adoption of display innovations. Her extensive knowledge and experience of emerging display technologies and strategies evolve integrated efforts and grow revenue for Range/iProspect clients, such as Gap Inc., Accor Hotels, and Jones Apparel Group.

Vural Cifci is currently the Director of Search and Acquisition Channels for Walgreens Co. Before joining Walgreens Co. he was the Director of Search Marketing Operations for Expedia Inc. out of their Hotels.com headquarters in London. Over the years he held various search marketing / online marketing roles in Chicagoland area, including DoubleClick, Premier Farnell, and Experian.  

Before his switch to online marketing, Vural started his career as an engineer and held various project management and consulting roles at companies including Deloitte & Touche and Pfizer Pharmaceuticals.  Vural has an MBA from Roosevelt University and a BS in Petroleum Engineering from Istanbul Technical University

Sponsored by iProspect
iProspect is a leading global digital performance agency. The company helps many of the world’s most successful brands maximize their online marketing ROI through paid search, social media strategy, search engine optimization, display media, comparison shopping engines, conversion optimization, mobile marketing and attribution modeling and management, research, and other related services. The agency, which is part of Aegis Media, has received numerous industry awards including: Internet Retailer’s Top 500 List in 2009, 2010 and 2011, the 2010 ClickZ Connected Marketing Award for Best Use of Search Engine Marketing; The 2009 Search Engine Strategies Award for Best Social Media Marketing Campaign; The 2009 Search Engine Strategies Award for Best Use of Local Search. With US offices in Boston, New York, Chicago, San Francisco, Dallas-Fort Worth, and around the globe, iProspect can be contacted at 1-800-522-1152, or by visiting www.iprospect.com.

Related resources: Advertising, Display, Webcasts.