Black Friday and Cyber Monday are just weeks away. If you’re an e-commerce marketer, are you getting the most out of your Google Shopping campaigns?
Google Shopping ads are hot; PLAs account for nearly 40% of clicks on retail search ads. Have you made your PLAs a priority? Are you confident in your bidding approach? Is your creative testing leading to increased conversions? If not, you’re missing out on the biggest paid search growth opportunity for e-commerce.
Whether you’re a beginner or a paid search pro, it’s not too late to improve your Google Shopping campaigns in time for the holidays. Join us and learn how to optimize for search success with Google Shopping ads.
Attend this webcast and learn:
- How to create “quick wins” in your Shopping account.
- More effective use of product pricing in your Shopping strategy.
- Simple segmentation techniques to enhance performance and optimize your product feed.
- How to combine paid search with Shopping campaigns for better results.