How to Succeed Online this Holiday Shopping Season: 5 Things You Can Do Today

Webcast date: Sep 15, 2009

Speakers:
Brian Smith, Search Engine Land contributor

Marin Software

This webcast looks at 5 actionable tactics that online merchants can do to maximize sales and improve success during the 2009 holiday retail season. Given today’s down economy and consumers’ changing spending habits, what can online retailers do to create an upward trend in sales through the most effective online marketing channels?

Brian Smith, shopping search industry analyst, will look at what the experts are predicting for holiday shopping 2009. He’ll then review the key elements that go into an effective e-commerce site, and cover 5 tactics online retailers can quickly implement to prepare themselves for the coming holiday retail shopping season.

Attend this webcast and learn one smart and easily implemented tactic in each of the following areas:

  • Improve your PPC Campaign
  • Drive more sales through the Comparison Shopping Enginesn
  • Use Reporting to make Smart Decisions
  • Make the most of Email Marketing
  • Increase your Conversion Rate

Brian Smith has been covering shopping search and vertical search markets for 4 years. He is recognized as an industry leader in shopping search, which he covers on his site, ComparisonEngines.com. He is the CEO of SingleFeed.com

Sponsored by Marin Software
This webcast is sponsored by Marin Software. Founded in April 2006 by search marketers and software experts, Marin Software provides an enterprise-class paid search management application for advertisers and agencies. Combining power and ease-of-use, Marin Search Marketer™ addresses the workflow, analysis and optimization needs of professional search marketers, saving time and improving financial performance. Marin Search Marketer enables: cross-publisher campaign management; built-in keyword generation and submission; flexible bid optimization; and interactive, business-level analytics. Marin deploys in a day, with no up-front fees and pay-as-you-go pricing. For qualified prospects, Marin offers a 30-day, full-featured free trial and is designed for those who are spending $50,000 and more monthly on paid search. For more information and to arrange a demo, please go to www.marinsoftware.com.

Related resources: eCommerce, Webcasts.