Recent research shows that consumers conduct online research before purchasing items such as consumer electronics, computer hardware and software, or appliances – whether or not they buy online or in-store.

How are they conducting these searches and what influences their decision to buy? What sources are they consulting in preparation for purchase? Does the product position on the retail site impact the consumer buying decision? Are premium listings on retail sites an effective form of online merchandising?

This webcast examines how search plays a role in consumer buying behavior, from the search engine to directly on retail sites — and what product marketers can learn from the most recent research. We’ll also learn how to expand online opportunities using search within key retail sites and taking advantage of product positioning.

Kim Rome, Senior Director of Research at comScore, will present findings from a new study on consumer buying behavior and the impact of retail premium listings.

Rob Murray, CEO of iProspect will discuss how these findings impact your search strategy, and how product marketers can leverage search and retail sites to maximize conversions.

John Federman, President and CEO of Searchandise Commerce, will examine new opportunities for brand marketers and agencies to run search programs within key retail sites.

Attend this webcast and learn:

• Where consumers are researching and shopping for consumer electronics? When in the purchase cycle do they turn to different information sources?
• Are they more apt to look at products in premium locations?
• How can product and eCommerce marketers improve position and ultimately conversions based on this new information?