Face it – you know your company’s search engine marketing (SEM) could be more effective. But how do you find the right solution for your SEM needs? Whether you decide to outsource or hire an in-house expert, how do you know who’s right for the job?
In this popular webcast, search expert Chris Sherman will give you the latest tips on how to select the most appropriate – and best-qualified – search engine marketing partner.
He’ll walk you through the various options and give you a check-list of requirements and questions to ask – to help you find what you need to maximize your search engine marketing efforts.
You’ll learn:
- How to find reputable, effective search engine marketing firms
- What questions to ask when interviewing SEM vendors
- When to hire third party and when to build your own in-house SEM staff
- …and much more!
Sponsored by iProspect
iProspect is a leading global digital performance agency. The company helps many of the world’s most successful brands maximize their online marketing ROI through paid search, social media strategy, search engine optimization, display media, comparison shopping engines, conversion optimization, mobile marketing and attribution modeling and management, research, and other related services. The agency, which is part of Aegis Media, has received numerous industry awards including: Internet Retailer’s Top 500 List in 2009, 2010 and 2011, the 2010 ClickZ Connected Marketing Award for Best Use of Search Engine Marketing; The 2009 Search Engine Strategies Award for Best Social Media Marketing Campaign; The 2009 Search Engine Strategies Award for Best Use of Local Search. With US offices in Boston, New York, Chicago, San Francisco, Dallas-Fort Worth, and around the globe, iProspect can be contacted at 1-800-522-1152, or by visiting www.iprospect.com.
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