How to Create & Measure Quality Content Your Audience & Search Engines Will Love
Date: Aug 20, 2013 1:00 EDT (10:00PDT)
Nathan Safran, Director of Research, Conductor, Inc,
Ryan Howard, Online Marketing Manager, Trident Marketing
Join Conductor’s Director of Research, Nathan Safran, as he explores the shift taking place when brands transition into publishers, regularly producing unique, quality content that acts as the bread to SEO’s peanut butter and social’s jelly. And listen to Ryan Howard as he shares solutions to issues many companies are facing during this transition.
Come to this webinar to get insight into:
- Brands as Publishers: The multiple factors that have influenced a content paradigm shift to quality content
- Content Ideation: How to develop awesome content that will leave your audience and the Google algorithm thrilled
- Measuring Success: Actionable takeaways to measure and track your content creation success
You will leave the webinar with next steps to develop content that will resonate with your audience, discover new content ideas and an understanding of how to measure the effectiveness of your efforts.
Sponsored by Conductor
Conductor is the undisputed leader of web presence management, inspiring marketers to break their addiction to paid media and create great consumer experiences through digital marketing. The Conductor Searchlight platform transforms a brand's web presence in 'unpaid media' channel, like organic search, content and social, into a powerful acquisition method resulting in meaningful traffic and revenue increases. The technology gathers data from the web to deliver insight into where a brand's content is getting discovered, how their competition is being found and the playbook needed to win the 'unpaid' media war. Conductor's 500+ customers include global brands like Citbank and FedEx, emerging leaders like Ancestry.com and LivingSocial, and leading agencies like iProspect and Razorfish.
Related resources: Webcasts