How to Boost Quality Score and Campaign Performance with Dynamic Keyword Insertion (DKI) Ads

Webcast date: Aug 20, 2009

Speakers:
Matt Van Wagner, Find Me Faster

Marin Software

In this webcast, PPC expert Matt Van Wagner shows how to use DKI to improve your ad campaigns. He’ll also have some fun with examples of DKI ads ‘gone wild.’

Matt will debunk certain myths about DKI, while explaining what DKI is, how it really works, and what special DKI features few people either know about or use correctly on Google, Bing, Yahoo, and Ask.

How does Google treat casings, for example? How does the syntax vary between Google, Yahoo, and Bing? How does DKI really affect Quality Scores?

Attend this webcast and learn:

  • what to do, what not to do when using DKI
  • best practices in dynamic keyword insertion
  • pros and cons of using DKI in your PPC ads
  • when DKI makes sense — and when it doesn’t
  • *Special Bonus* Expert Review of your own DKI Ads

As a special bonus, attendees can get a free expert analysis and written report of their own DKI ads complete with scored quality report, and recommendations for improvements.

Matt van Wagner is President and founder of Find Me Faster, a search engine marketing firm based in Nashua, NH. He is a member of SEMNE (Search Engine Marketing New England), and SEMPO, the Search Engine Marketing Professionals Organization as a member and contributing courseware developer for the SEMPO Institute. An award-winning speaker whose presentations are usually as entertaining as they are informative, Matt has been a popular speaker at SMX and other search conferences.

Sponsored by Marin Software
This webcast is sponsored by Marin Software. Founded in April 2006 by search marketers and software experts, Marin Software provides an enterprise-class paid search management application for advertisers and agencies. Combining power and ease-of-use, Marin Search Marketer™ addresses the workflow, analysis and optimization needs of professional search marketers, saving time and improving financial performance. Marin Search Marketer enables: cross-publisher campaign management; built-in keyword generation and submission; flexible bid optimization; and interactive, business-level analytics. Marin deploys in a day, with no up-front fees and pay-as-you-go pricing. For qualified prospects, Marin offers a 30-day, full-featured free trial and is designed for those who are spending $50,000 and more monthly on paid search. For more information and to arrange a demo, please go to www.marinsoftware.com.

Related resources: Search Marketing, Webcasts.