How Social Media Has Revolutionized Search Marketing

Webcast date: Jun 1, 2011

Speakers:
Eric Enge, Stone Temple Consulting
Erez Barak, Optify

Optify

It’s been said that ‘social media is the new SEO.’ This webcast explores the impact of social media on search marketing and what marketers need to know about how the two are inter-connected. Search expert Eric Enge will present a look at how the search engines are factoring social media into search results, and what marketers can do to optimize their social media.

Drawing from recent Optify Research, Erez Barak will follow with a data-driven perspective on the convergence of search and social media.

Attend this webcast and learn:

  • How does social media affect search marketing and what’s the role of social authority in this equation?
  • How should marketers leverage social media for it to impact search?
  • Will search and social media further converge in the future – or remain distinct channels?

Eric Enge is President of Stone Temple Consulting, a 20-person SEO firm with offices in Massachusetts and California. He is a regular contributor to industry publications such as Search Engine Land; a frequent speaker at industry events; and he is the author of The Art of SEO (O’Reilly.)

Erez Barak is VP of Products and Co-Founder at Optify; he is a frequent speaker at industry events. He was named among the Top 25 Innovators in 2010 by Seattle Business Magazine.

Sponsored by Optify
Optify delivers an integrated top-of-the-funnel solution for mar-keters responsible for fueling their company's growth. Optify helps professional B2B marketers reach more buyers and gen-erate more demand for their products or services month-after-month. The Optify Inbound Marketing Software Suite brings together the enterprise-class SEO, social marketing, website analytics and tools that B2B marketers need to increase awareness of their business, influence buyers across social networks, and engage with prospects at the earliest point of their buyer's journey.

Related resources: Search Marketing, Social Media, Webcasts.

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