How Large Offline Marketers Drive Superior Search Marketing Results

Webcast date: Jul 21, 2009

Speakers:
Chris Sherman, Executive Editor, Search Engine Land

iProspect

Recent research has found that two-thirds of searchers are driven to perform searches as a result of exposure to some form of offline marketing — and that nearly 40% of those searchers ultimately buy a product or a service as a result. Smart marketers realize that by integrating their offline initiatives with their search marketing efforts, they can amplify the results of both. But how are marketers performing this integration? What are some of the best practices they are employing? And what obstacles are they encountering in the process?

In this webcast, Chris Sherman explores how to blend offline marketing with online search marketing for maximum effectiveness. He’ll discuss strategies and techniques, such as ways to coordinate online and offline campaigns; he’ll also explore how to overcome the obstacles that can come up when trying to integrate the online and offline channels in a large organization.

In this webcast you’ll learn:

  • Best practices for integrating offline and online marketing efforts
  • How to blend online-offline efforts across organizational divisions
  • The challenges of mixing traditional offline efforts with online search marketing

Chris Sherman is the Executive Editor of Search Engine Land.

Sponsored by iProspect
iProspect is a leading global digital performance agency. The company helps many of the world’s most successful brands maximize their online marketing ROI through paid search, social media strategy, search engine optimization, display media, comparison shopping engines, conversion optimization, mobile marketing and attribution modeling and management, research, and other related services. The agency, which is part of Aegis Media, has received numerous industry awards including: Internet Retailer’s Top 500 List in 2009, 2010 and 2011, the 2010 ClickZ Connected Marketing Award for Best Use of Search Engine Marketing; The 2009 Search Engine Strategies Award for Best Social Media Marketing Campaign; The 2009 Search Engine Strategies Award for Best Use of Local Search. With US offices in Boston, New York, Chicago, San Francisco, Dallas-Fort Worth, and around the globe, iProspect can be contacted at 1-800-522-1152, or by visiting www.iprospect.com.

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