Don’t look now, but managing a pay-per-click (PPC) advertising campaign has gotten more complex.

Not only are marketers tracking results across multiple search engines — they’re starting to measure across marketing media and channels. Where does this fit into your PPC campaign and your overall organization — and should you be looking at data differently when other teams (SEO or display for example) claim partial credit for the click? The “Attribution Wars” continue to heat up; if you’re involved in PPC and conversion data you need to pay attention. You also need to understand these issues if you are considering any automated campaign solution.

In this webcast, PPC expert David Rodnitzky will discuss:

• How to incorporate other advertising channels into your data measurement
• What data to believe, and what to ignore
• Why too much tracking is a bad thing
• Why most search marketers under-bid their best keywords
• What to expect from today’s PPC campaign management solutions

David Rodnitzky is founder of PPC Associates. He is an active columnist and speaker at search marketing conferences.