Google’s SSL enhancement: How does it impact your SEO?

Date: Feb 5, 2013 1:00 EDT (10:00PDT)

Speakers:
Barry Schwartz, Executive Editor, Search Engine Roundtable
Zack Okun, Director of Product Management at Optify

Optify

Is your organic keyword traffic falling into Google’s “not provided” black hole? – You are not alone. In order to keep your SEO a step ahead you need to understand Google’s updates and enhancements and how they affect your SEO campaigns.

In this webcast we will explore the impact of Google’s SSL enhancement, which has led to the increased amount of “not provided” organic visit referral data. We’ll share trended data from over 400 websites and give you practical tips on how to manage the effect of the missing keyword information—so your SEO campaigns stay moving in the right direction.

Join us for this webcast and learn:

  • What is Google’s SSL enhancement?
  • What has changed? And how does the SSL enhancement affect you?
  • The rate of increase in “not provided” data over the past year
  • What is the best course of action after the enhancement to improve your SEO?

Barry Schwartz, Executive Editor, Search Engine Roundtable, News Editor, Search Engine Land
Barry Schwartz is Search Engine Land’s News Editor and has covered search news for over five years. Barry also maintains the Search Engine Roundtable, his own search blog that tracks discussions at the most active search engine forums. As the host of Search Marketing Expo Israel and a speaker at many search marketing conferences, Barry is always on top of the most important topics in search. He also was the former News Editor at Search Engine Watch, hosts a weekly video cast named Search Buzz Recap and is a moderator at several popular search marketing forums.
Barry is often quoted in publications such as Forbes, Reuters, Wall Street Journal, New York Times, Bloomberg, News.com, Publish and more. He has been writing for five years about search marketing tips and how search engines work.

Zach Okun, Director of Product, Optify
Zach is responsible for enforcing Optify’s simple mantra – ‘Simple, Insightful, and Actionable’. He thinks that marketers deserve better tools to deal with rapidly changing technological landscape. Prior to Optify, Zach was a product manager at Amazon Web Services, where he worked on Amazon CloudFront (AWS’s Content Delivery Network) and launched Amazon Route 53 (AWS’s Domain Name System service). Zach’s personal mantra is ‘Make it better. Dammit.’

Sponsored by Optify
Optify delivers an integrated top-of-the-funnel solution for mar-keters responsible for fueling their company's growth. Optify helps professional B2B marketers reach more buyers and gen-erate more demand for their products or services month-after-month. The Optify Inbound Marketing Software Suite brings together the enterprise-class SEO, social marketing, website analytics and tools that B2B marketers need to increase awareness of their business, influence buyers across social networks, and engage with prospects at the earliest point of their buyer's journey.

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